Evaluation Question 5: How would we attract our audience?

As our target audience is families we decided upon this because of the majority of the real films cast would be made up of mostly children but also orientated around different types of families as this would make our film more relatable and should attract more of an audience. The dialect in our film is very simple so it can be understood by all ages, with the exclusion of any innuendoes.

To attract the younger segment of out target audience we thought that a good idea would be to use actors from children's tv shows with a unisex target audience such as Disney's Ant Farm, where we found the actor who would play chuck in our film. Also using actors which they have seen on their tv could make the film more enjoyable for them as the actors are familiar to them. We have done the same with the older sector of our audience for example we have cast Hugh Laurie as he is in many tv shoes which adults would watch such as House and using Hugh Laurie should also attract a british audience as Hugh Laurie is British. We used a different variety of character personalities. For example Tyler is more mature than others his age and is seen as a role model where as Chuck is a bit of a fool and Leo is a 'NERD'

We believe that a good way to attract an audience is to make a film relatable. Therefore in our film opening we told our casual characters (Tyler, Lilly and Jaz) that they would be wearing a costume made up of casual laid back clothes. We also got them to ride bikes as away of making it more relateable as most kids have bikes.

The music we uaed in our film opening would attract a younger audience as it was a more bouncy and tune which should make the children enjoy the film more and put everyone in a happy mood connoting the feel good nature of our film which should also attract a mainstream audience as very few films which make people feel sad are targeted at mainstream audiences.