Evaluation Question 3: What kind of media institution would distribute our product and why?

Or film is a mainstream film so it would ideally be distributed by a big mainstream company such as Warner Brothers, Universal or Walt Disney Pictures. This is because our product is one which is suited for a mainstream target audience because it fits into the genres of family and adventure.

 

If our film were to be distributed in real life then I think that Universal would be the best to do so. This is because they are one of the world biggest conglomerates and they have distributed many films in the same genre as ours such as The Lorax (2012) which is a recently released children’s film starring Zac Efron and Danny DiVito, and Jurassic Park (1993) which is in my opinion one of the greatest adventure films of all time! I would prefer to have Universal distribute our film because Disney produce and distribute more animated films and Warner Brothers haven’t distributed many adventure films.

 

We would also be able to ask for funding from Universal as they give $35m per film to working title which like us would be a vertically integrated company. However being vertically integrated, we wouldn’t receive too bigger income for the film because it would mostly go to companies higher up in the vertical integration. We know that our product would become recognised a lot quicker if we were with Universal and would make more money where as if we tried making our product independent because we wouldn’t of had the funding to spend extravagantly on the film’s production, marketing, distribution or exhibition.

 

I would want our product to be distributed in mainstream cinemas such as Odeon and cineworld because that is where our audience would go to see a film because these cinema chains are more family orientated that that of an art house. Another reason as to why these cinema chains are the ones we would like to distribute our film in is that these chains are the most popular so we would want our film being distributed to the most populated and known cinemas as there are more people watching our film.