Our target audience is families. We
decided upon this because of the majority of the real films cast would be made
up of mostly children. We decide that because our film was a family film that
the suitable age range for the audience of our film would be from ages 5
upwards. When creating the narrative of the film we had to consider how we were
going to make the film entertaining for adults whilst keeping to the BBFC's
certification criteria for a rated PG film. A way we could do this by
incorporating innuendos that would be funny for adults but not for children as
they would not get the joke. This has been executed perfectly in other PG family
films such as Ice Age 3: Dawn of the Dinosaurs.
We also looked into how we could make enjoyable for
both genders of the younger segment of out target audience. When doing this we
decided that a good way of doing this would be to use actors from children's tv
shows with a unisex target audience such as Disney's Ant Farm, where we found
the actor who would play chuck in our film. Also using actors which they have
seen on their tv could make the film more enjoyable for them as the actors are
familiar to them. We have done the same with Hugh Laurie with regards to adults
as he is in many tv shoes which adults would watch such as House.
When researching into the minds of our target audience
we decide to release a survey on the Internet via surveymonkey.com to gain extra
information into our audiences film interests. We got 21 replies and these were
the the results we got from these people:
These findings showed information such
as their age, wether they were a fan of any of the 2 genres which made up our
films hybrid genre of Family-Adventure and if they were fans of selected films
in these genres.
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